Welcome to SilverDoor’s 2025 Unlocked
Take a deep dive with us into 2025 by numbers.
2025 was quite the year…
Despite a year characterised by economic uncertainty and geopolitical instability, business travel and global assignment numbers continued to hold steady. Corporate accommodation demand remained resilient, hybrid work and relocations created more long stay travel, and we continued to support it.
We also saw supply chain diversification and new opportunities for trading relationships and investment; companies needed more flexibility to help them stay agile in the face of a shifting travel and trade landscape.
We booked a huge 750,000 nights booked in 2025.
19,635 people happily and safely accommodated
Including solo business travellers, interns and grads, families, relocating assignees, and project workers.
And 546 pets
Including dogs, cats, turtles, rabbits and guinea pigs!
Families, partners, project teams and pets all moved around the world with us. The human side of travel never slows, and neither did we; clients expected stronger governance and duty of care, and we delivered: keeping people safe, supported, and happy during their stays.
Where the world travelled
Both global mobility and business travel were focused on hubs that balanced cost, connectivity and talent. Our May Market Update saw declining average daily rates (ADR) and shorter lengths of stay and pointed to increased demand in secondary and tertiary locations in Thailand, Taiwan and Indonesia as the US/China trade standoff highlighted the potential risks of relying on one country for sourcing and production.
Taichung was one of our top ten destinations in 2025, and Dubai also overtook New York in booking volumes. Bookings were made across every region, but our customers' favourite cities were:
1. London
2. Singapore
3. Amsterdam
4. Madrid
5. TokyoOur most booked locations in 2025 reflect a wider pattern in 2025: stable demand in major capitals and growing demand in tertiary and emerging tech hubs. We worked with our supply chain to keep pace with evolving corporate demand hot spots.
High-touch service and personal support when people needed it most
Risk management, governance, and duty of care are top priorities for buyers and in 2025 and became even more critical for travel and mobility teams. Speed and certainty mattered.
Our website did some heavy lifting…
We welcomed 1,180,910 visitors to our website where they can view and compare our global portfolio of serviced apartments.
We processed over 10,000 web enquiries converting to over £3 million worth of bookings.
Readers spent in total of 2,412 hours reading our blogs.
…but we also still loved to talk.
We had 191,397 calls with our customers.
That is an average of 524 calls every single day.
All answered within an average of 4.7 seconds.
In an industry driven by reassurance, agility, and speed, travel and mobility managers need answers quickly, and guests expect instant service and a seamless booking experience.
SilverDoor’s customer service scores were recorded at 98% satisfaction (good or excellent), and we maintained our 4.9 Trustpilot rating in 2025.
Embedding crisis management and international monitoring into our service
In 2025, we formalised our approach to global risk monitoring by appointing a team to track geopolitical, environmental, and local events, triggering guest and booker support, evacuation plans and relocation where necessary. This approach safeguarded hundreds of families during unrest in Pakistan, Israel, India, and Ukraine, delivering duty of care for guests and resilience for clients. The overnight liquidation of Sonder in November also required a rapid response to ensure smooth and swift relocations for all affected guests.
Growing our global supply chain
The extended stay sector expanded in 2025 as operators added inventory in growing business districts. We matched that expansion.
We added 51,578 new apartments to our supply chain.
Our people viewed 1,000+ properties in person to guarantee quality.
This approach ensured tight compliance and consistent standards. As the market became more competitive, verified quality became a differentiator.
The Americas delivered a 471% increase in total spend, our best performing region for growth, while APAC and EMEA also saw remarkable growth: Taiwan up 600%, Tokyo up 154%, Valencia up 380%, and Bilbao up 50%.
Short-stay demand surged, with bookings under 30 days in the Americas rising 197%. To meet this, we onboarded 2,577 properties offering <30‑day minimum stays. Clients gain choice, cost savings, and flexibility, while partners expand global reach and revenue streams.
2,496 individual accounts engaged with our online booking tool as demand for instant live booking technology continued to rise. This shift toward digital booking reflected a wider market trend of buyers wanting speed, accuracy, live pricing and availability.
SilverDoor and IHG: A first of its kind partnership for our sector
In November, SilverDoor and IHG Hotels & Resorts announced a partnership to give our corporate and mobility clients instant online access to IHG’s extended-stay and suite properties. More than 750 of IHG’s global portfolio of 6,800 hotels meet the criteria for participation.
Capturing and leveraging data from over two million enquired room nights
Accommodation costs were a major focus for clients this year. Budgets tightened in several sectors due to economic caution. Companies wanted measurable value, not general claims.
To make sure we were always offering the most competitive pricing, we recorded every single enquired room night and analysed 10.2 million rates in our ADR forecasting tool.
Where does our rate data come from?
Each year, SilverDoor processes around 32,000 enquiries, representing roughly two million requested room nights. Every rate quoted to us, whether the stay is ultimately booked or not, is captured by our global market rate analysis platform, which uses this information to generate an average daily rate (ADR) for every date in the calendar.
At present, the system is evaluating 10,411,606 individual ADR data points for enquiries with check-in dates from February 2025 through to December 2026. This extensive dataset enables us to build a clear and reliable view of past, present, and future pricing trends in the global serviced apartment market.
£11.03 million saved for our customers
Cost control became a primary procurement goal in 2025. Our pricing and negotiation strategies helped clients protect budgets without reducing quality; in total we saved our clients:
£10.86 million against average market rates.
£376,226 in waived charges.
Every figure here reflects an intentional effort that saved a client money and is just one of the ways we deliver tangible value for our clients every year.
Continued support for our clients’ ESG and emissions reporting
2025 brought a stronger push from corporates for measurable emissions reductions. Choosing serviced apartments over hotels supported those goals.
Our Carbon Calculator continues to lead the way for the corporate housing sector, currently providing building-specific data for over 26,000 apartments, in 33 countries worldwide
Our data showed that in 2025,
2,460 tonnes of CO2 saved by choosing serviced apartments around the globe this year, compared to hotels.
An 8.9% percent saving compared to equivalent hotel alternatives on average.
The same as planting 94,400 trees...
And saving 10.2 million air miles!
These results continue to prove that extended stay solutions can help to support business-level sustainability goals.
Sharing our voice with the industry
Global mobility and travel industry professionals valued thought leadership insights in 2025, so we delivered expert context, guidance and data-driven intel on global market trends.
Our experts have been sharing their insights and experiences with the industry in…
223 pieces of media coverage
With a whopping 12.7 million combined reach.
These articles helped the industry make sense of shifting markets and helped solidify our position as a trusted source of clarity.
SilverDoor marked 25 years of business in 2025
From humble beginnings to huge successes and everything in between, much has changed but the fundamentals are always the same: putting people first and leading with the same vision to provide quality accommodation with honesty, integrity and care.
In August, we announced our merger with Synergy Global Housing. This marked one of the most significant consolidations in the serviced accommodation sector in recent years. For our clients, it means more corporate accommodation options in more locations, and more experienced, knowledgeable people at the end of the phone.
Together we now have:
The merger positioned us to offer both global reach and local expertise with enhanced reporting and sustainability tools. It also reassured clients that they would have a single, stable partner for projects, relocations and long-stay travel.
This was a landmark moment for our company and for the industry.
And of course, in December we shared the SilverDoor Christmas Video, our first film in partnership with our new colleagues at Synergy Global Housing. This year’s film follows the journey of one special family member trying to get home for Christmas.
Looking ahead to 2026
2025 gave us data, growth, a stronger global platform and a merger which has doubled the size of our business. With our combined strengths, we expect even bigger numbers in 2026.
We will keep refining our tools; we will keep expanding our global portfolio of verified supply; we will keep delivering rapid service and measurable results; and we will keep helping thousands of travellers feel at home, wherever their work takes them.
