Ariosi - A New Consultancy Service for the Serviced Accommodation Sector

Ariosi - A New Consultancy Service for the Serviced Accommodation Sector

Ariosi - A New Consultancy Service for the Serviced Accommodation Sector
13th December 2022

We are delighted to announce the launch of SilverDoor’s new sister company - Ariosi

Ariosi will provide consulting services to the hospitality and serviced accommodation sectors by offering bespoke, independent advice to assist serviced accommodation businesses maximise their output and performance. Through strategic consulting, data and insights, and industry specific training programmes, Ariosi drives firms in increasing their capability, capacity and productivity.

An entirely separate business from SilverDoor, sitting within parent company the Habicus Group, Ariosi will be led by new Chief Operations Officer, Joanna Cross. Joanna is joined by Tracie Crombie who will take up the role as Head of Training for Ariosi, and Sacha Sandhar as Head of Insights.

Picture of the new Ariosi Team
Pictured left to right: Sacha Sandhar, Head of Insights, Ariosi;  Joanna Cross, Chief Operating Officer, Ariosi ; Stuart Winstone, Group CEO; Tracie Crombie, Head of Training, Ariosi; Marcus Angell, Group Founder and Chairman  

Joanna, Tracie, and Sacha will be well known to many in the serviced accommodation industry. Joanna is the former Managing Director of Clarendon Apartments and Sales and Revenue Manager at Supercity Aparthotels. Tracie spent 15 years with Dolphin Square whilst running a consultancy for hotels and serviced apartments. Sacha Sandhar is the former International Expansion Manager at SilverDoor, and previously worked as a Commercial Analyst at Thomson Reuters and Serco.

The yield gap between hotels and serviced apartments is closing, according to Ariosi COO, Joanna Cross. She also noted that "there is now an unparalleled level of investor resiliency and industry maturity. Serviced accommodation is no longer the underdog, so operators have great potential to boost productivity and profitability as market share continues to grow. The development of a centralised hub of specialist information, organised resources and expert guidance can enhance the market position and mobility of firms within serviced accommodation, thus strengthening the sector as a whole. That is our purpose at Ariosi."

Group CEO Stuart Winstone said of the launch:

"The notion of a non-agency consultancy within our group is something we've been contemplating for a long time. The group board and shareholders have long recognised the possibility to utilise intercompany opportunities. It is a genuinely formidable alliance, and another gem in the crown of our group of companies, to combine the industry knowledge of Joanna and Tracie with Sacha's data and research background to lead this company.”

Together with Lancaster-based brand and digital consultant EXP, the Ariosi team designed its name and visual identity. "It's been a delight to work with the company group on this fascinating project and watch Ariosi come to life," said Tom Grattan, Managing Director and Co-Owner of EXP. With the EXP team we developed a wonderful working connection that allowed us to conduct in-depth competition research, create a strong brand strategy and proposition, and finally to create an identity cohesive with the parent company's pre-existing brands. The group's emphasis on data, insight and growth is reflected in the Ariosi logo which features 'wings' inspired by growth, superior performance, and a sense of rising together.


For more information visit here.

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