We recently hosted an Insights and Social event in Singapore, bringing together industry experts, partners, and clients to share market updates, regional trends, and forward-looking perspectives on the corporate housing sector across APAC and beyond… Alongside announcing the winners of our infamous Partner Awards!
Stuart Winstone, Group CEO, kicked off the day with a warm welcome and a comment on SilverDoor’s recent expansion.
“The launch of SilverDoor - Gulf is a great addition for us. With trade channels opening further, we are well positioned to support growing demand in Saudi Arabia, Bahrain, and Qatar, using our Singapore office as a strategic hub to drive regional growth.”
Sophie Brinsley, Executive Vice President – APAC, led a comprehensive Market Pulse session, highlighting key regional trends and developments, commenting: “Tokyo and Sydney continue to be strongholds for corporate stays, with steady demand and long average lengths of stay. What’s particularly interesting is the rising activity we’re seeing in Taiwan - especially Taipei, and also in tertiary cities like Tainan and Hsinchu, which speaks to a diversification of demand across APAC.”
Taichung (Taiwan) stood out as a hotspot for extended stays, averaging an impressive 122 nights per reservation.
During the Q&A segment, an audience member asked, “What is the team's forecast for the upcoming relocation season? Any potential shift in trends given the current changes to the tariffs introduced by the Trump Administration?”
Sophie responded: “Long lead times provide stability. Current relocations remain largely unaffected, as they were planned before the recent tariff changes. Shifting supply chains are a key factor. Many companies are expanding operations in India and Vietnam, reflecting broader supply chain diversification accelerated by US tariffs. Mobility is shifting from traditional West-to-East moves toward more regional relocations within APAC, with India and Southeast Asia showing significant growth.”
Cecilia Cai (Senior Partner Account Manager) shares insights from recent partner visits across India, she noted that clients are increasingly focused on the quality and consistency of their accommodation programmes, which go beyond simply securing the lowest rates.
There is a growing emphasis on meeting corporate standards and policies around global programme consistency and diversity, and inclusion training. Cecilia explained: “Clients prioritise global programme consistency, diversity and inclusion training, and the overall lifestyle fit of properties more than ever.”
She went on to share a real-life case study that complements this trend, showing how leading clients are beginning to incorporate sustainable booking choices into their travel programmes, making informed decisions with the help of the SilverDoor Carbon Calculator.
Now to a much-loved mainstay of our Singapore Social… our APAC Partner Awards.
Before we highlight some standout achievers, Alex Neale expressed the team’s gratitude: “Since opening our Singapore office in 2016, the support we’ve received across APAC has been truly exceptional. We’re immensely grateful to all our partners - thank you for helping us grow and succeed together.”
Regarding the awards, he commented: “We don’t need submissions or shortlists - our team knows exactly who delivers excellence every day. To celebrate our 25th anniversary, we’ve introduced real trophies - something meaningful to carry home.”
This year’s winner has truly excelled in providing flawless on-site service, from pre-arrival through departure. Retaining the crown against such strong competition is no small feat. Congratulations to Frasers Hospitality APAC - Jacinta, DJ, Winnie, and Piyalak, your dedication shines.
This award recognises partners who go above and beyond to collaborate with SilverDoor, working flexibly with budgets and booking demands. Congratulations to Le Grove - commitment and quick responsiveness make a real difference. And Tricia, your team’s sense of humour keeps us all smiling!
Edmund Yeoh of Ascott Group, Singapore, stands out for his kindness, sincerity, and endless readiness to assist SilverDoor. We’re honoured to recognise his exceptional service with this award.
The SilverDoor Insights and Social showcases our continued growth, strong partner relationships, and commitment to exceptional service across APAC. We look forward to another exciting year ahead, building on these achievements together.
